Tray Dorbain

Tray Dorbain

Business Strategy Consultant
Tray Dorbain is a Corporate Services leader who specializes in management and business strategy. Tray examines a wide range of topics, such as competitive analysis, market positioning, and strategic planning. His work is known for its insights that help businesses develop clear, actionable strategies that align with their goals and drive sustainable competitive advantage.
How Can Accounting Firms Master Data Management?
Data Management & Integration How Can Accounting Firms Master Data Management?

Imagine a bustling accounting firm in the middle of tax season, with stacks of client documents piling up and deadlines looming large. Amidst this chaos, a single data error—a misplaced decimal or an outdated client record—could unravel hours of meticulous work, costing not just time but also

Why Is Axis Leading Cybersecurity in Surveillance Cameras?
BI Tech Why Is Axis Leading Cybersecurity in Surveillance Cameras?

Imagine a world where the very devices meant to protect homes, businesses, and public spaces become the gateways for devastating cyberattacks—surveillance cameras, often overlooked as mere tools of security, have emerged as prime targets for hackers seeking access to sensitive environments. This

Gainsight Attack Forces Salesforce to Cut App Connections
BI Tech Gainsight Attack Forces Salesforce to Cut App Connections

When Salesforce abruptly severed Gainsight app connections and revoked active and refresh tokens across customer orgs, the quiet hum of automated customer success workflows gave way to the clatter of manual workarounds and status calls that stretched long into the night. The cutoff turned a

FortiWeb Security Vulnerabilities – Review
BI Tech FortiWeb Security Vulnerabilities – Review

Imagine a fortress guarding your most valuable digital assets, only to discover that its walls have hidden cracks, exploited by unseen attackers before you even notice the breach. This is the reality for countless organizations relying on Fortinet's FortiWeb, a web application firewall designed to

AWS Transform Revolutionizes Legacy System Modernization
BI Tech AWS Transform Revolutionizes Legacy System Modernization

Imagine a world where businesses are no longer shackled by outdated technology, where IT teams can break free from the endless grind of maintaining legacy systems and instead channel their energy into driving innovation. This isn’t a far-off dream but a reality being shaped by Amazon Web Services

Hackers Target Zendesk with Phishing and Malware Attacks
BI Tech Hackers Target Zendesk with Phishing and Malware Attacks

Imagine a trusted platform, one that countless businesses rely on for seamless customer support, suddenly becoming a gateway for cybercriminals to infiltrate sensitive systems. This alarming scenario is unfolding as researchers uncover a sophisticated campaign targeting Zendesk, a leading provider

Why Do IT Teams Struggle to Meet High Expectations?
Data Management & Integration Why Do IT Teams Struggle to Meet High Expectations?

Imagine a corporate boardroom where executives pin their hopes on technology to outpace competitors, only to find that their IT teams consistently fall short of delivering transformative results. In a world where digital innovation dictates business survival, IT departments face unprecedented

ServiceNow Near $1B Veza Deal to Govern AI Identities
Data Management & Integration ServiceNow Near $1B Veza Deal to Govern AI Identities

What happens when the fastest-growing “workforce” has no employees and yet holds keys to critical systems, sensitive datasets, and production workflows that now run on autopilot as AI agents multiply across the enterprise. In that world, identity becomes the fulcrum of trust, and access turns into

Can Commvault Cloud Unity Unify Cyber Resilience With AI?
Data Management & Integration Can Commvault Cloud Unity Unify Cyber Resilience With AI?

Breaches no longer unfold as single events but as sprints through sprawling data estates where AI accelerates both opportunity and threat while identities become the fuse that turns minor missteps into major outages. The timeline to respond shrinks as adversaries automate reconnaissance and exploit

Are Phone-Centric AI Agents the Best Bridge to the Edge?
BI Tech Are Phone-Centric AI Agents the Best Bridge to the Edge?

Which AI future should shape network upgrades—cloud-first, agent-led, or fully immersive—and how much risk can be absorbed if the bet proves wrong when the most valuable, latency-sensitive traffic increasingly happens near people rather than inside faraway data centers? In many enterprises, the

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