Tray Dorbain

Tray Dorbain

Business Strategy Consultant
Tray Dorbain is a Corporate Services leader who specializes in management and business strategy. Tray examines a wide range of topics, such as competitive analysis, market positioning, and strategic planning. His work is known for its insights that help businesses develop clear, actionable strategies that align with their goals and drive sustainable competitive advantage.
What Fueled Nvidia's $4 Trillion AI Revolution?
BI Tech What Fueled Nvidia's $4 Trillion AI Revolution?

The enterprise data center, once a passive digital warehouse for storing and retrieving information, has been fundamentally reimagined as a dynamic, intelligent engine, a transformation that propelled one company to a staggering market capitalization that briefly exceeded $4 trillion. This profound

Is Smaller Better for Enterprise AI Automation?
Data Management & Integration Is Smaller Better for Enterprise AI Automation?

In a landscape dominated by the sheer scale of large language models, our guest today, Chloe Maraina, a Business Intelligence expert with a passion for data science, urges us to look at their smaller, more agile counterparts. She argues that for many enterprises, the key to unlocking real,

Four Mandates For CIOs To Bridge The AI Trust Gap
Data Management & Integration Four Mandates For CIOs To Bridge The AI Trust Gap

Today we’re joined by Chloe Maraina, a business intelligence expert with a unique talent for transforming vast datasets into compelling visual stories. For years, she has been at the forefront of data management and integration, and today she helps us navigate the complex landscape where AI

How Observability Matures Into a Business-Critical Tool
Data Management & Integration How Observability Matures Into a Business-Critical Tool

A single line of faulty code deployed within a sprawling digital ecosystem can silently erase millions in revenue long before the first critical alert ever flashes on a screen. This quiet bleed of resources, unseen by traditional IT dashboards, exposes a dangerous gap between technical performance

Leadership Void Creates an AI Adoption Gap
Data Management & Integration Leadership Void Creates an AI Adoption Gap

The corporate mandate to integrate artificial intelligence echoes from every boardroom, yet for the vast majority of employees on the front lines, this call to action is being met not with resistance, but with a paralyzing sense of confusion and a distinct lack of direction. This growing chasm

What Is the Strategic Tipping Point for AI?
Data Management & Integration What Is the Strategic Tipping Point for AI?

The central question facing organizations is no longer if they should adopt artificial intelligence, but precisely where they should deploy their AI workloads to achieve the maximum strategic return on investment. As AI transitions from an experimental technology to a core business function,

Wasabi Fights Ransomware With Invisible Backups
BI Tech Wasabi Fights Ransomware With Invisible Backups

The modern digital landscape has created a dangerous paradox for businesses, where the very backups designed to be a lifeline during a cyberattack have become a primary target for sophisticated ransomware gangs. As attackers evolve their strategies from merely encrypting live data to actively

Endpoint Protection vs. SaaS Protection: A Comparative Analysis
BI Tech Endpoint Protection vs. SaaS Protection: A Comparative Analysis

The traditional castle-and-moat approach to cybersecurity, once the bedrock of enterprise defense, has become largely obsolete in a world where critical data and applications reside far beyond the fortified walls of the corporate network. As organizations have enthusiastically embraced cloud

How Does Invisible AI Make CX More Human?
Data Management & Integration How Does Invisible AI Make CX More Human?

The promise of artificial intelligence in customer service was one of effortless support and unparalleled efficiency, yet the reality for many businesses has become a landscape of frustrated customers navigating clunky chatbots and overwhelmed agents wrestling with disjointed tools. This gap

AI Sentiment Analysis Powers Proactive Customer Success
AI & Machine Learning AI Sentiment Analysis Powers Proactive Customer Success

The costly gap between a company's perceived service quality and the actual customer experience is often discovered far too late, typically within a churn report that signifies a relationship has already been lost. Most organizations are navigating their customer relationships using outdated

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