The way that CIOs support their CMOs is evolving as new technologies drive more advanced user-experiences. Omnichannel marketing is putting pressure on the c-suite. Customers expect informative content to be delivered in a more engaging, personalized way. This is leading to increasing reliance on video streaming and augmented reality to stand-out from the competition. CIOs need to be prepared to support these initiatives.
The explosion in video, and conversion improvement is causing a battle over where content will be hosted.
