For a phrase that’s being thrown around quite a bit recently, what does “Digital Transformation” mean? When someone says that they want to digitally transform their business, what does one really mean, why do they want to do it, and how should they approach this “digital transformation” process?
First off, let’s start with a definition. If we don’t know what we are trying to achieve, then how do we know how to get there? Or to quote the famous Greek philosopher Yogi Berra: “If you don’t know where you are going, you’ll end up someplace else.”
