If any technology has captured the collective imagination in 2023, it’s generative AI — and businesses are beginning to ramp up hiring for what in some cases are very nascent gen AI skills, turning at times to contract workers to fill gaps, pursue pilots, and round out in-house AI project teams.
Analyzing the hiring behaviors of companies on its platform, freelance work marketplace Upwork has AI to be the fastest growing category for 2023, noting that posts for generative AI jobs increased more than 1000% in Q2 2023 compared to the end of 2022, and that related searches for AI saw a more than 1500% increase during the same time.
