Predictive analytics uses historical data, statistical models, and machine learning to forecast future outcomes, enabling you to identify patterns, uncover risks, and surface opportunities. This approach is foundational to modern data science and closely tied to big data initiatives, and you’re i
Business Intelligence has gained an even more important role in B2B digital commerce since last year's Commercetools report. With digital channels improving, organizations are increasingly using data-driven insights to improve their strategies. In fact, 83% of B2B leaders confirmed that their
Today's world is undoubtedly run by data, and that makes companies around the world turn to Business Intelligence to make better choices, modernize their operations, and get ahead of the competition. The large amount of data out there today means that it is more important than ever that
Business has the tendency to change at neck-breaking speeds due to the always-on pace of innovation and rapidly advancing technology. Keeping up with innovation is no longer tied to careful and lengthy assessments of future investments—it’s changing to match the pace of the digitally-driven eco
Most individual buyers choose products based on what they personally like. But B2B buyers make decisions by focusing on company goals, current market trends, and what their organization requires. However, the B2B sales process takes much longer. Because of this, companies need to study customer
There is no doubt that data is the blood of your organization —even more so than ever before, due to the fast-paced digitalization pressuring enterprises to become increasingly virtual. Corporate leaders have known for years that a data-driven enterprise is the key to remaining competitive l
