Editorial

Business Intelligence vs. Business Analytics: Is There a Difference?
Editorial Business Intelligence vs. Business Analytics: Is There a Difference?

Knowing how your enterprise functions (especially in times of almost constant disruptions, be it economic, geopolitical, or technological) is harder than it has ever been before, for both you and your peers. All companies are facing a significant headache in driving business: fast-changing trends,

The Sizable Impact of AI Automation: Entry-Level Employment Under Threat
Editorial The Sizable Impact of AI Automation: Entry-Level Employment Under Threat

Imagine generating a presentation in minutes with a simple prompt, or drafting an insight-filled proposal with accurate data, moments before a meeting with management. With regenerative AI, these tasks are easily achievable and, supposedly, very common. Since the inception of artificial

10 Must-Have Website Features for Business Success in 2025
Editorial 10 Must-Have Website Features for Business Success in 2025

As the global e-commerce market becomes more competitive than ever, with more enterprises moving their operations online, maintaining a solid brand presence becomes a high-pressure endeavor. Today, business websites must reach unprecedented performance standards, as customers demand fast-loading

Self-Service BI for Faster, Smarter Business Moves
Editorial Self-Service BI for Faster, Smarter Business Moves

Today, many companies have turned to data as an essential asset to help them make critical decisions quickly and stay relevant in their chosen field. However, traditional business intelligence (BI) tools can be complex for the average consumer and require specialized knowledge and training. Such

How Predictive Analytics Unlocks Success in Marketing
Editorial How Predictive Analytics Unlocks Success in Marketing

Predictive analytics uses historical data, statistical models, and machine learning to forecast future outcomes, enabling you to identify patterns, uncover risks, and surface opportunities. This approach is foundational to modern data science and closely tied to big data initiatives, and you’re

BI: The Secret Weapon Powering B2B Commerce
Editorial BI: The Secret Weapon Powering B2B Commerce

Business Intelligence has gained an even more important role in B2B digital commerce since last year's Commercetools report. With digital channels improving, organizations are increasingly using data-driven insights to improve their strategies. In fact, 83% of B2B leaders confirmed that their

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