The recent acquisition of a majority stake in Redslim by Astorg, a prominent European private equity firm, sparks significant interest in the potential for accelerated global growth and innovation. This transaction involves Astorg obtaining a majority share from Redslim’s four founders, who will remain actively involved through reinvestment and collaboration. Redslim, a Swiss data integration and business intelligence company, specializes in converting unstructured and fragmented data into practical insights. These insights primarily focus on commercial performance, market shares, marketing, innovation, and pricing in the CPG and consumer healthcare sectors. Over the last four years, Redslim has experienced rapid growth by expanding its operations across over 55 countries, including Europe, the Americas, and Asia, and employs over 100 people.
Astorg’s strategic investment is aimed at bolstering Redslim’s research and development efforts, expanding its platform, and scaling its commercial and service teams to fuel growth beyond Europe and its current sectors. The company’s founders, Eric Bensimon, Alberto Alcaniz, Soren Altmann, and Patric Mezei, will continue to significantly influence the company’s future directions. This ongoing collaboration is intended to ensure that Redslim’s trajectory of growth and innovation remains robust. The recent partnership between Redslim and Kantar further highlights Redslim’s significant capabilities. By leveraging its SPRINT BI front-end, Redslim has improved data insights, illustrated through the WorldpanelPlus project. This partnership showcases Redslim’s ability to manage fragmented datasets and deliver valuable market insights.
Strategic Implications of Astorg’s Investment
Astorg, a leading European private equity firm, has acquired a majority stake in Redslim, a Swiss data integration and business intelligence company. Redslim transforms unstructured data into actionable insights, focusing on commercial performance, market shares, marketing, innovation, and pricing within the CPG and consumer healthcare sectors. This acquisition involves Astorg purchasing the majority share from Redslim’s four founders—Eric Bensimon, Alberto Alcaniz, Soren Altmann, and Patric Mezei—who will remain actively involved through reinvestment and collaboration.
Redslim has seen rapid growth over the past four years, expanding its services to more than 55 countries across Europe, the Americas, and Asia, and employing over 100 people. Astorg’s investment aims to enhance Redslim’s research and development, expand its platform, and scale its commercial and service teams to drive growth beyond Europe and the current sectors it serves.
The ongoing partnership between Redslim and Kantar, highlighted by the WorldpanelPlus project, showcases Redslim’s prowess in managing fragmented data and delivering significant market insights. This strategic collaboration underscores Redslim’s capabilities and sets the stage for its continued global expansion and innovation.
