Tray Dorbain

Tray Dorbain

Business Strategy Consultant
Tray Dorbain is a Corporate Services leader who specializes in management and business strategy. Tray examines a wide range of topics, such as competitive analysis, market positioning, and strategic planning. His work is known for its insights that help businesses develop clear, actionable strategies that align with their goals and drive sustainable competitive advantage.
How Does Invisible AI Make CX More Human?
Data Management & Integration How Does Invisible AI Make CX More Human?

The promise of artificial intelligence in customer service was one of effortless support and unparalleled efficiency, yet the reality for many businesses has become a landscape of frustrated customers navigating clunky chatbots and overwhelmed agents wrestling with disjointed tools. This gap

AI Sentiment Analysis Powers Proactive Customer Success
AI & Machine Learning AI Sentiment Analysis Powers Proactive Customer Success

The costly gap between a company's perceived service quality and the actual customer experience is often discovered far too late, typically within a churn report that signifies a relationship has already been lost. Most organizations are navigating their customer relationships using outdated

Review of Agentic IT Operations
Data Management & Integration Review of Agentic IT Operations

The relentless expansion of digital ecosystems has pushed traditional IT operational models to a breaking point, creating a chasm between business ambition and technical capability. For enterprises grappling with sprawling multi-cloud systems, aging legacy infrastructure, and complex microservice

ServiceNow's Acquisition Spree Builds a Secure AI Platform
Data Management & Integration ServiceNow's Acquisition Spree Builds a Secure AI Platform

The silent hum of autonomous agents operating within corporate networks is rapidly becoming the new soundtrack of enterprise efficiency, yet it introduces a governance dilemma that few are prepared to solve. This emerging reality has catalyzed a strategic gold rush, with platform providers racing

Lenovo Launches New Storage to Accelerate AI
Data Management & Integration Lenovo Launches New Storage to Accelerate AI

As the wave of artificial intelligence integration continues to swell across industries, a significant number of organizations find themselves technologically unprepared to harness its full potential, creating a critical bottleneck for innovation. Industry data starkly illustrates this readiness

Can SAP Secure Europe's Digital Sovereignty?
Data Management & Integration Can SAP Secure Europe's Digital Sovereignty?

In a landmark move poised to reshape the continent's technological landscape, SAP announced the launch of its EU AI Cloud on December 17, 2025. This ambitious initiative is far more than a new product offering; it represents a direct and powerful response to Europe's urgent call for digital

Learn to Build a Data Catalog in 10 Key Steps
Data Management & Integration Learn to Build a Data Catalog in 10 Key Steps

With a remarkable talent for transforming vast datasets into compelling visual stories, Chloe Maraina stands at the forefront of Business Intelligence. Her expertise isn't just in data science; it's in her forward-thinking vision for data management and integration, helping organizations unlock the

Could Zabbix Unify Your Ops and Security?
BI Tech Could Zabbix Unify Your Ops and Security?

The initial signs of a major security breach are often indistinguishable from a routine operational hiccup, such as a sudden spike in CPU usage, an unusual pattern of network traffic, or a service that has become inexplicably slow. In many organizations, the IT operations team is the first to

Are Data Integration Tools the Key to AI Success?
Data Management & Integration Are Data Integration Tools the Key to AI Success?

The promise of artificial intelligence to revolutionize industries hinges on a resource that is simultaneously abundant and elusive: high-quality, analysis-ready data. While organizations are awash in information from countless sources, the vast majority of this data remains locked in disparate

PostgreSQL AI Data Warehouse – Review
BI Tech PostgreSQL AI Data Warehouse – Review

In a landscape where the voracious data appetites of artificial intelligence applications are fundamentally reshaping enterprise infrastructure, the evolution of established open-source databases into AI-native platforms marks a critical turning point for the industry. The EDB Postgres AI platform

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