Tray Dorbain

Tray Dorbain

Business Strategy Consultant
Tray Dorbain is a Corporate Services leader who specializes in management and business strategy. Tray examines a wide range of topics, such as competitive analysis, market positioning, and strategic planning. His work is known for its insights that help businesses develop clear, actionable strategies that align with their goals and drive sustainable competitive advantage.
Augmented Analytics: Empowering Non-Techs to Lead with Data
Editorial Augmented Analytics: Empowering Non-Techs to Lead with Data

Your team’s data dilemma… Your peers in business intelligence are facing a contradiction. Massive volumes of data are pouring into dashboards, yet the people making decisions are overwhelmed. What used to be a data analyst’s careful query is now an automated suggestion; what used to be a meeting

How Will Precision Agriculture Transform Farming by 2035?
Data Analytics & Visualization How Will Precision Agriculture Transform Farming by 2035?

Imagine a future where every decision on a farm, from the amount of water applied to a field to the precise timing of planting, is guided by data and technology, ensuring not a single resource goes to waste. By 2035, this vision of farming is expected to become the norm, as precision agriculture

Nexar Wins 2025 Award for Real-Time Road Data Innovation
Data Analytics & Visualization Nexar Wins 2025 Award for Real-Time Road Data Innovation

In an era where road safety and traffic management are paramount concerns for cities, industries, and individual drivers, a groundbreaking solution has emerged to tackle these challenges head-on. Nexar, a technology company dedicated to transforming the driving experience, has recently been honored

How Does Zero Copy Integration Transform Enterprise Data?
Data Management & Integration How Does Zero Copy Integration Transform Enterprise Data?

In today's rapidly shifting landscape of enterprise data management, a groundbreaking partnership between Salesforce and Databricks has unveiled a transformative solution known as Zero Copy integration, which addresses long-standing inefficiencies in traditional data handling. This innovative

How Does Adobe's AI Orchestrator Transform Customer Experience?
Data Management & Integration How Does Adobe's AI Orchestrator Transform Customer Experience?

What if a business could predict a customer's next move before they even make it, crafting interactions so seamless that loyalty becomes second nature? In today's digital landscape, where expectations for personalization soar, Adobe's AI Orchestrator within the Adobe Experience Platform (AEP) is

How Is LiveVision™ Revolutionizing Live Broadcast Tech?
Data Analytics & Visualization How Is LiveVision™ Revolutionizing Live Broadcast Tech?

Imagine a world where live broadcasts of major events like sports championships or global concerts are not only seamless for viewers but also incredibly efficient for producers, cutting down on costs and manual effort while maximizing engagement. This vision is becoming reality with the

PgEdge Unveils Enterprise Postgres with Full Open Source Access
BI Tech PgEdge Unveils Enterprise Postgres with Full Open Source Access

What if a single database solution could handle everything from small-scale operations to globally distributed, mission-critical workloads without proprietary constraints? In a world where businesses grapple with escalating data demands and the need for constant uptime, PgEdge has stepped forward

Game Bub: Open-Source FPGA Handheld Smashes Crowdfunding
BI Tech Game Bub: Open-Source FPGA Handheld Smashes Crowdfunding

What if a single device could transport gamers back to the pixelated charm of the Game Boy era while offering a sandbox for cutting-edge tech innovation? Picture a handheld that not only plays beloved classics but also invites users to rewrite the rules of gaming hardware. This is the reality that

How Does Real-Time Data Streaming Unlock AI's Value?
Data Analytics & Visualization How Does Real-Time Data Streaming Unlock AI's Value?

In an era where data is generated at an unprecedented pace, businesses face the daunting challenge of extracting meaningful insights before the information loses its relevance, especially in scenarios like a commercial aircraft producing terabytes of data in a single hour of operation. Each byte

Broadcom's AI-Native VMware Lacks Revolutionary Impact
BI Tech Broadcom's AI-Native VMware Lacks Revolutionary Impact

In the fast-paced world of enterprise technology, where artificial intelligence is reshaping how businesses operate, Broadcom’s latest move to position VMware as an AI-native platform has captured significant attention across the industry. Announced at a major conference earlier this year, the

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