Things have changed quite a bit over the last decade when we just started exploring what we could do on a tiny, shiny mobile screen. These days, with mobile traffic accounting for over 50% of web traffic, it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device.
Depending on the nature of your product, the share of your mobile traffic will vary significantly, but you will certainly have some mobile traffic — and being prepared for it can make or break the deal.