Tag: omnichannel

BI Users, IT Team

2020: The Year of Omnichannel

February 10, 2020

Via: CIO

For the last 10 to 15 years, most organizations have viewed each marketing channel as completely distinct from any others. There was often an explicit segmentation between offline and online, and separate silos for face-to-face contact, telephone communication, and other […]

Basic Querying, BI Categories, Software & Systems

Redefining omnichannel: The challenge for technology leaders

September 19, 2019

Via: CIO

To reach consumers, brands need omnichannel strategies that deliver a consistent customer experience at every touchpoint. Yet today’s technical and business conversations about omnichannel are often too limited in scope to achieve what’s ultimately possible. Brands typically only focus on […]