Tag: First-Party Data

BI Users, Business Users

First -Party Data: The Benefits and Challenges for Marketers

December 20, 2023

Via: CMSWire

The demise of third-party cookies, while a step forward for data privacy, is anxiety-inducing for marketing and advertising teams. A recent Adobe survey revealed that 75% of marketers worldwide still rely heavily on third-party cookies to reach target audiences. That […]