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Tag: digital marketing


BI Categories, Data Mining

Why We Should Be Skeptical of Data-Driven Decision-Making

February 5, 2024

Via: CMSWire

According to recent McKinsey & Company research, executives spend nearly 40% of their time making decisions. Deciphering the results of a survey of 1,200 global business leaders, they estimated that inefficient decision-making costs the average Fortune 500 company $250 million […]


BI Categories, Data Mining

Data-Driven Strategies: Becoming a Better Leader in 2024

January 16, 2024

Via: CMSWire

Without question, data is the fuel of great marketing and great customer experience. According to MIT-CISR’s research shared in the book “Future Ready,” “The disadvantage of increasing customer experience without industrializing data is it adds more complexity to already fragmented […]


BI Users, Business Users

First -Party Data: The Benefits and Challenges for Marketers

December 20, 2023

Via: CMSWire

The demise of third-party cookies, while a step forward for data privacy, is anxiety-inducing for marketing and advertising teams. A recent Adobe survey revealed that 75% of marketers worldwide still rely heavily on third-party cookies to reach target audiences. That […]


BI Users, Business Users

Data Monetization: From Data to Dollars

October 19, 2023

Via: CMSWire

Data monetization can be a game-changer for businesses across industries. And that’s all the way down from the chief marketing officer to the chief information officer. Data’s everyone’s game. This powerful strategy not only unlocks new revenue streams but also […]


BI Users, Business Users

Customer Insights Can Seriously Elevate Your B2B Game

October 16, 2023

Via: CMSWire

Who needs what we’re selling and why? Discover the answers to those two questions and it’ll shape your marketing strategy into something that has a direct and powerful impact on your bottom line. Let’s take a closer look at how […]


BI Users, Business Users

CMOs Report 5 Effects of AI on the Role

October 13, 2023

Via: CMSWire

A group of chief marketing officers (CMOs) say artificial intelligence (AI) is reshaping several key functions of their role — from strategy, tactics, and staffing to customer engagement and metrics. They believe embracing, understanding, and applying AI in marketing as […]


BI Categories, Data Mining

Finally, a Data Book for CMOs Detailing Data Monetization Strategies

October 5, 2023

Via: CMSWire

In the new book, “Data is Everybody’s Business,” authors Barbara Wixom, Cynthia Beath and Leslie Owens, do something important. They ground everyone in data fundamentals. The authors suggest this is a task for everyone in the modern enterprise. We have […]


Software & Systems

Generative AI in Marketing and Sales: 8 High-Impact B2B Use Cases

September 22, 2023

Via: CMSWire

When ChatGPT stormed into our lives in 2022, sales and marketing pros recognized it as a tool to make work more efficient, lowering expenses, time and effort across multiple tasks related to their jobs. They were about to discover generative […]


BI Users, Business Users

The 5 Pitfalls of Marketing Automation

September 7, 2023

Via: CMSWire

Digital automation is a valuable set of tools that have led companies — big and small — to incorporate into their marketing automation strategies. Using these tools, businesses are now able to further optimize interactions and streamline employee workflow. Automation […]


Basic Querying, BI Categories

How Customer Reviews Can Make or Break Your Business

August 16, 2023

Via: CMSWire

Customer reviews hold tremendous power and are capable of making or breaking even the most established brands. Positive reviews build credibility and trust, while negative reviews can deter potential customers and damage a brand’s reputation. Reviews enable customers to shape […]


Software & Systems

It’s a New Era of Google Analytics Reporting. Are You Ready?

July 17, 2023

Via: CMSWire

Congratulations! You put in the work, rallied your engineers, and successfully migrated from Universal Analytics to Google Analytics 4 (GA4). Now what? How do you pull the data you need to make well-informed marketing decisions? With GA4, there’s an abundance […]


BI Security

What Marketers Need to Know About the Utah Data Privacy Act

May 30, 2023

Via: CMSWire

The Utah Consumer Privacy Act (UCPA), signed into law at the end of March 2022, gives businesses more time to ensure that they are complying with the new law and is regarded as among the most business-friendly of consumer data […]


BI Security

10 Potential Data Privacy Pitfalls for Marketers

May 22, 2023

Via: CMSWire

Marketers have got the message loud and clear: They have to be more accountable for customer data privacy, given their position as some of the most significant creators and consumers of consumer data within the organization. The good news is […]


Software & Systems

Prompt Engineering and Its Vital Role in AI-Driven Marketing

April 20, 2023

Via: CMSWire

With all the super-duper global excitement about AI, especially among content marketers, you will likely hear the word “prompt” repeatedly. But are you also hearing anything about prompt engineering? Many suggestions for what to do with ChatGPT or Bard revolve […]


Basic Querying, BI Categories

9 Ways Marketing Automation Will Grow Your Business in 2023

February 15, 2023

Via: CMSWire

New year, new chance to improve your marketing strategies. There’s a lot of buzz around automation right now, and if you aren’t automating already, you are missing out on streamlined processes to connect with your audience. Still, CMOs will have […]


BI Categories, BI Users, Data Mining, Executive

Why CMOs Should Care About Synthetic Data

January 4, 2023

Via: CMSWire

For digital marketing leaders struggling to execute marketing strategies amid data privacy regulations, synthetic data can help with secure and efficient data anonymization. Synthetic data is generated by applying a sampling technique to real-world data or by creating simulation scenarios […]


BI Security

Oracle, Sephora Face Data Privacy Woes, Medallia Acquires Mindful, More CX News

August 26, 2022

Via: CMSWire

Two major developments in the customer data privacy arena involving two major companies came to light this month. The first is Oracle, which is facing a privacy class action claim filed Friday as a 66-page complaint in the Northern District […]


BI Users, Business Users

Using B2B Marketing Strategies to Grow Your Business

July 22, 2022

Via: CMSWire

A significant difference exists between business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2C marketing, your messaging encourages an individual to purchase a product or service. In B2B marketing, businesses targetother businesses. The automotive industry is an excellent example of B2B. […]


BI Users, Business Users

How to Be a Digital Transformation Champion

July 19, 2022

Via: CMSWire

The wake of the COVID-19 pandemic has created monumental changes in many people’s lives. Among them, in May of 2020, my octogenarian mother moved into memory care from living on her own. While it’s been challenging, I am not alone […]


BI Users, Business Users

Can AI Marketing Transform Your Business?

June 13, 2022

Via: CMSWire

Artificial intelligence (AI) has been a mainstay of science fiction for many years. As long ago as 1872, science fiction writers depicted computers that controlled the earth — robots that challenged or aided humanity or human battles against AI machines. […]