Tag: data monetization

BI Users, Business Users

Data Monetization: From Data to Dollars

October 19, 2023

Via: CMSWire

Data monetization can be a game-changer for businesses across industries. And that’s all the way down from the chief marketing officer to the chief information officer. Data’s everyone’s game. This powerful strategy not only unlocks new revenue streams but also […]

BI Categories, Data Mining

Finally, a Data Book for CMOs Detailing Data Monetization Strategies

October 5, 2023

Via: CMSWire

In the new book, “Data is Everybody’s Business,” authors Barbara Wixom, Cynthia Beath and Leslie Owens, do something important. They ground everyone in data fundamentals. The authors suggest this is a task for everyone in the modern enterprise. We have […]

BI Security

How IoT Security Affects Data Monetization

July 15, 2022


Understanding how IoT security affects data monetization is crucial for businesses to effectively trade intel without the risk of online threats. Today, almost every business shares important data, but not all businesses attempt to generate revenue from the shared information. […]

BI Categories, Data Mining

4 Ways to Monetize Data and Improve Your Revenue Model

June 24, 2022


Every organization I know of wants to treat its data as an asset. But they lack the imagination of what that means. It can be interpreted as having robust Data Governance. Or it could mean improving Data Literacy across the […]

BI Categories, Data Mining

Securing competitive advantage through data exploitation

October 5, 2018

Via: CIO

One of the key insights from the 2018 Gartner CIO Agenda Report is that the digitization of businesses is transforming the role of the CIO from “delivery executive to business executive – from controlling costs and re-engineering processes to driving […]