Tag: data monetization

April 2, 2024

A data monetization strategy is an executable plan for extracting “value” from data and converting it into revenue-generating opportunities. It involves analyzing and leveraging data to uncover insights that can be used to drive business growth, enhance customer experiences, and […]

October 19, 2023

Data monetization can be a game-changer for businesses across industries. And that’s all the way down from the chief marketing officer to the chief information officer. Data’s everyone’s game. This powerful strategy not only unlocks new revenue streams but also […]

October 5, 2023

In the new book, “Data is Everybody’s Business,” authors Barbara Wixom, Cynthia Beath and Leslie Owens, do something important. They ground everyone in data fundamentals. The authors suggest this is a task for everyone in the modern enterprise. We have […]

July 15, 2022

Understanding how IoT security affects data monetization is crucial for businesses to effectively trade intel without the risk of online threats. Today, almost every business shares important data, but not all businesses attempt to generate revenue from the shared information. […]

June 24, 2022

Every organization I know of wants to treat its data as an asset. But they lack the imagination of what that means. It can be interpreted as having robust Data Governance. Or it could mean improving Data Literacy across the […]

October 5, 2018

One of the key insights from the 2018 Gartner CIO Agenda Report is that the digitization of businesses is transforming the role of the CIO from “delivery executive to business executive – from controlling costs and re-engineering processes to driving […]