Tag: customer success

BI Categories, Data Mining

What Consumer Data Matters for Measuring Customer Success

May 25, 2023

Via: CMSWire

Gathering information on customer experiences and how these evolve during the customer journey is lifeblood for a brand. With this data, businesses can prioritize the nurture and growth of their customer base. The Value of Customer Success Metrics It’s true […]

BI Categories, Data Mining

Why You Should Focus on Community Building More Than Audience Building

November 6, 2020

Via: CMSWire

The audience is the currency of marketing, or it used to be until recently. Over the years, marketers have emphasized building audiences as the go-to method for closing sales and converting visitors into customers. Yet, sometimes marketers take a clinical […]

BI Users, Business Users

Customer Networks Are the Key to Driving Business Success

July 17, 2020

Via: CMSWire

Customer networks are going to be one of the biggest tools for driving business growth and success in the coming decade. Conventional sales and marketing approaches just won’t cut it anymore. A well thought out engagement strategy through customer communities […]