Tag: Customer Loyalty

BI Categories, Business Analysis

Simone Grapini-Goodman: Using Digital Analytics to Improve the User Journey and Increase Customer Loyalty

August 23, 2022

Via: CMSWire

Simone Grapini-Goodman describes her career in three distinct chapters. First she served as marketing executive for a Fortune 10 healthcare company, then on to academia where she worked for University of North Carolina Eshelman School of Pharmacy Institute for Innovation. […]