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Tag: customer experience


Basic Querying, BI Categories

Customer science: A new CIO imperative

March 26, 2024

Via: CIO

For businesses to become truly customer-centric, CIOs must instill a more scientific approach to customer experience analysis. It may be far-fetched to imagine a future where IT professionals morph into customer scientists, but next-gen IT needs to be on a […]


BI Categories, Data Mining

Why We Should Be Skeptical of Data-Driven Decision-Making

February 5, 2024

Via: CMSWire

According to recent McKinsey & Company research, executives spend nearly 40% of their time making decisions. Deciphering the results of a survey of 1,200 global business leaders, they estimated that inefficient decision-making costs the average Fortune 500 company $250 million […]


BI Users, Business Users

Data Sustainability: The Myth of Infinite Data Growth

January 30, 2024

Via: CMSWire

As our environment comes under more and more pressure from the growth demands of rich humans, more and more recognize that this growth and overconsumption are the core problems we face. One area, however, that is still obsessed by growth, […]


BI Users, Business Users

How AI Is Revolutionizing the Customer Journey in 2024

January 19, 2024

Via: CMSWire

In an era where customer expectations are continually evolving, Artificial Intelligence (AI) has become a pivotal force in reshaping the customer journey. From revolutionizing marketing strategies to enhancing customer support with sophisticated chatbots, AI is not just redefining the standards […]


BI Categories, Data Mining

Data-Driven Strategies: Becoming a Better Leader in 2024

January 16, 2024

Via: CMSWire

Without question, data is the fuel of great marketing and great customer experience. According to MIT-CISR’s research shared in the book “Future Ready,” “The disadvantage of increasing customer experience without industrializing data is it adds more complexity to already fragmented […]


BI Users, Data Analyst

Customer Data Analytics and AI: The Smart Path

January 12, 2024

Via: CMSWire

By using advanced analytical tools powered by machine learning algorithms, companies can now draw previously unknown insights from customer interactions, transactions, behavior patterns and more. These insights allow for a deeper understanding of any company’s target market businesses. Analytic tools […]


BI Categories, Data Mining

Winning With Real-Time Data: Harnessing Its Phenomenal Power

January 10, 2024

Via: CMSWire

So, how do you implement a customer data strategy that does just that? The silver bullet lies with harnessing the power of real-time data. With lots of headlines swarming about what truly defines real-time, let’s take a look at what […]


BI Categories, Data Mining

Adapting Data Integration Strategies for Customer Experience Success

December 19, 2023

Via: CMSWire

Understanding and mastering data integration strategies is crucial. Michael Mathias, CMSWire Contributor and CEO of digital agency Whereoware, offers invaluable insights into the complex world of data integration, providing a deeper understanding of how businesses can effectively manage and utilize […]


BI Categories, Business Analysis

Using User Experience Analysis to Improve Customer Journeys

December 19, 2023

Via: CMSWire

In thinking about macro marketing trends over the last few years, creating and optimizing customer journeys stands out. The idea is that a personalized experience journey is created for each prospect and customer that serves up the optimal content to […]


BI Users, Business Users

AI Customer Experience Solutions: Using Emerging Technologies

December 15, 2023

Via: CMSWire

Trying to deliver excellent customer service without the support of AI tools and the enhanced analysis of data can be impractical — as well as a real challenge in today’s consumer landscape. Now, many consumer-centered businesses are prioritizing the integration […]


BI Users, Business Users

Data, Predictions and Participation: Navigating the Nuances of Next-Gen CX in 2024

December 6, 2023

Via: CMSWire

Customer experience (CX) continues to evolve at a rapid pace, driven by cutting-edge technology and the continual evolution of consumer expectations. As businesses struggle to meet the increasingly sophisticated demands of their customers, they are adopting innovative strategies that blend […]


BI Categories, Data Mining

Customer Data: Trends to Look for in 2024

December 5, 2023

Via: CMSWire

The world continues to evolve at a breakneck pace, and the myriad of ways in which companies collect, analyze and leverage customer data is evolving at a similar speed. As a result, customer experience professionals, data scientists, and digital marketing […]


BI Users, Data Analyst

What Is Customer Analytics? And Why It Matters

November 13, 2023

Via: CMSWire

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer data can spell the difference between a thriving enterprise […]


BI Users, IT Team

How Cross-Department Collaboration Fuels a Customer Experience Model

November 6, 2023

Via: CMSWire

Customer experience leaders want better cross-department collaboration, empowerment as an agent of change and the ability to change company culture to become more customer-centric and establish the right customer experience model. Those are the top three reasons CX leaders gave […]


BI Users, Business Users

Customer Insights Can Seriously Elevate Your B2B Game

October 16, 2023

Via: CMSWire

Who needs what we’re selling and why? Discover the answers to those two questions and it’ll shape your marketing strategy into something that has a direct and powerful impact on your bottom line. Let’s take a closer look at how […]


BI Users, Business Users

Business Transformation Strategies: Your Journey to Better CX

October 5, 2023

Via: CMSWire

I am a big believer that business and operating models form the foundation of an organization’s customer experience. Dated models equal a dated customer experience. Let’s take a look at business transformation strategies as it applies to customer experience and […]


BI Users, Business Users

5 Tips for Improving Personalized Customer Experience

October 2, 2023

Via: CMSWire

We celebrate Customer Service Week and CX Day in the first week of October. Customer service is a term neatly nested within a more robust category known as customer experience (CX). Many other factors comprise the overall customer experience, including […]


BI Users, Business Users

Why Human-Centered AI Is a Winning Strategy

September 29, 2023

Via: CMSWire

The digital era has brought about revolutionary advancements in AI technology, transforming the way organizations operate and elevating efficiency to new heights. Businesses of all sizes have leaned into the power of AI to standardize processes, reduce mundane administrative tasks […]


BI Categories, Data Mining

What Is a Customer Data Platform (CDP)?

September 26, 2023

Via: CMSWire

In today’s data-driven landscape, understanding and leveraging customer information is paramount to business success. Enter the customer data platform (CDP), a solution designed to unify and streamline customer data from multiple sources. As businesses grapple with data deluge, the CDP […]


BI Users, Business Users

Enterprise Deployment: Generative AI in Customer Experience

September 22, 2023

Via: CMSWire

When ChatGPT debuted last year, it captured the imaginations of CMOs and those in charge of customer experience. Clearly, customer experience represents one of the most significant applications for large language models (LLMs). However, how fast will applications of generative […]