Tag: Customer Data Platform

BI Categories, Data Mining

What is a customer data platform? A unified customer database

May 10, 2022

Via: CIO

A customer data platform (CDP) is a prepackaged, unified customer database that pulls data from multiple sources to create customer profiles of structured data available to other marketing systems. Gartner defines a CDP as “a marketing technology that unifies a […]

BI Users, Data Analyst

The Challenges of Data Quality

November 18, 2021


The Data Quality and Data Management market is going through a paradigm shift where the focus has turned to the business user. Historically, business users have been at the mercy of over-burdened IT departments with limited resources, but IT is […]

BI Categories, Data Mining

What B2B Marketers Should Look for in a Customer Data Platform

August 25, 2020

Via: CMSWire

Customer data platforms (CDPs) have gathered steam in the last few years. These unique solutions essentially provide a single, unified version of the truth as it pertains to your customer data, incorporating both first- and third-party data from every possible […]