September 26, 2023
Via: CMSWireIn today’s data-driven landscape, understanding and leveraging customer information is paramount to business success. Enter the customer data platform (CDP), a solution designed to unify and streamline customer data from multiple sources. As businesses grapple with data deluge, the CDP […]
May 10, 2022
Via: CIOA customer data platform (CDP) is a prepackaged, unified customer database that pulls data from multiple sources to create customer profiles of structured data available to other marketing systems. Gartner defines a CDP as “a marketing technology that unifies a […]
November 18, 2021
Via: DATAVERSITYThe Data Quality and Data Management market is going through a paradigm shift where the focus has turned to the business user. Historically, business users have been at the mercy of over-burdened IT departments with limited resources, but IT is […]
August 25, 2020
Via: CMSWireCustomer data platforms (CDPs) have gathered steam in the last few years. These unique solutions essentially provide a single, unified version of the truth as it pertains to your customer data, incorporating both first- and third-party data from every possible […]
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