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Tag: analytics


BI Categories, Data Mining

How GenAI Bridges the Data Gap Between CMOs and CFOs

February 29, 2024

Via: DATAVERSITY

Marketing budgets are never entirely safe. While it may seem like pressure is easing as global economic estimates turn slightly sunnier, consumer demand is still getting more expensive to capture and close – which means scrutiny from finance chiefs is […]


BI Categories, Business Analysis

Business Intelligence and Analytics Trends in 2024

February 6, 2024

Via: DATAVERSITY

As organizations continue to generate massive amounts of data from various sources, the need for effective data analytics and business intelligence (BI) solutions has never been more pressing. Here are some general trends for data analytics and BI: Use of […]


Software & Systems

Where Analytics Meets Modernity: Tools and Best Practices

November 14, 2023

Via: Database Trends and Applications

The space of analytics is one that evolves in tandem with the data needs of any organization. With the modernization of data infrastructures and data architectures comes advanced analytics needs, ranging from going real-time to enabling AI and ML use […]


BI Users, Data Analyst

Managing Missing Data in Analytics

November 13, 2023

Via: DATAVERSITY

Today, corporate boards and executives understand the importance of data and analytics for improved business performance. However, most of the data in enterprises is of poor quality, hence the majority of the data and analytics fail. To improve the quality […]


BI Users, Data Analyst

What Does a Data Scientist Do?

November 1, 2023

Via: DATAVERSITY

The multifaceted role of a data scientist goes far beyond crunching numbers and analyzing datasets. So, what does a data scientist do? In today’s data-driven world, these professionals are required to possess a diverse range of skills and knowledge to […]


BI Users, Data Analyst

Top 10 Data Analytics Platforms to Watch

October 19, 2023

Via: CMSWire

According to a 2023 Statista report, by 2025, the amount of data that is created, consumed and stored is projected to grow to over 180 zettabytes. The use of data analytics is essential for brands looking to gain actionable insights […]


BI Categories, Business Analysis

Data Visualization Best Practices

October 11, 2023

Via: DATAVERSITY

Good data visualizations boost business data literacy by presenting well-thought-out dashboards or reports that show data assets for quicker and more straightforward consumption. Following data visualization best practices leads to positive outcomes for organizations. These benefits include reducing the time […]


BI Users, Data Analyst

10 Highest-Paying Data Analytics Jobs in 2023

August 30, 2023

Via: DATAVERSITY

As one of the fastest-growing fields, technology continues to drive transformative changes across various industries, with new advancements emerging each year. Consequently, the demand for data analytics jobs is expected to surge in the near future, with a significant need […]


BI Users, Data Analyst

Fundamentals of Real-Time Analytics

August 16, 2023

Via: DATAVERSITY

In the evolving world of business, the emergence of new technologies is aiding organizations to make agile and accurate decisions. Real-time analytics – which involves collecting and analyzing data as it happens – is one such technology that is changing […]


BI Users, Data Analyst

10 Ways to Enhance Your Data Analysis Skills

August 3, 2023

Via: DATAVERSITY

In our increasingly data-driven world, the ability to analyze data has become a valuable skill. Data analysis skills empower us to make informed decisions, uncover hidden patterns, and extract meaningful insights. With the demand for professionals skilled in data analysis […]


BI Users, Data Analyst

Why IT Needs to Drive Innovation Through Analytics

July 31, 2023

Via: DATAVERSITY

Organizations are sitting on a bevy of data and intelligence, all stored across various internal and external systems. Those that utilize their data and analytics the best and the fastest will deliver more revenue, better customer experience, and stronger employee […]


BI Users, Data Analyst

Predictive Analytics Use Cases for Citizen Data Scientists

July 28, 2023

Via: DATAVERSITY

Gartner technology analysts predict that organizations leveraging augmented analytics solutions will grow at twice the rate of those that do not use these solutions. Those organizations that provide self-serve augmented analytics to their business users can achieve market goals and […]


BI Categories, Business Analysis

5 AI Analytics Trends for CX Personalization

July 20, 2023

Via: CMSWire

Customer experience (CX) professionals say they and their clients are using artificial intelligence (AI) analytics to harness data and drive customer personalization in several key areas: from customer friction to churn, sentiment and engagement. CX executives in various industries — […]


Software & Systems

It’s a New Era of Google Analytics Reporting. Are You Ready?

July 17, 2023

Via: CMSWire

Congratulations! You put in the work, rallied your engineers, and successfully migrated from Universal Analytics to Google Analytics 4 (GA4). Now what? How do you pull the data you need to make well-informed marketing decisions? With GA4, there’s an abundance […]


BI Categories, Business Analysis

9 Benefits of Business Intelligence

July 11, 2023

Via: DATAVERSITY

Business intelligence (BI) refers to the process of collecting, analyzing, and interpreting business data to unlock business potential. In 2023, business intelligence plays a crucial role in the growth and success of global businesses, providing benefits that help them gain […]


BI Users, Data Analyst

Architecting Real-Time Analytics for Speed and Scale

June 30, 2023

Via: DATAVERSITY

In today’s fast-paced world, the concept of patience as a virtue seems to be fading away, as people no longer want to wait for anything. If Netflix takes too long to load or the nearest Lyft is too far, users […]


BI Categories, Data Mining

Developing a Data Strategy Template

June 22, 2023

Via: DATAVERSITY

Organizations want a solid and usable Data Strategy template – a well-thought-out plan for a set of decisions that form a pattern, charting a high-level course of action – but face challenges. For example, only 30% of companies have impactful […]


BI Users, Data Analyst

How to Become a Business Intelligence Analyst

June 21, 2023

Via: DATAVERSITY

As with many buzzwords emerging from the intersection of business and technology, the phrase “business intelligence” (BI) is often misunderstood. In a nutshell, it refers to the skill and practice of extracting insights from data to realize new goals, strategies, […]


BI Categories, Data Mining

Why companies with a data-driven culture achieve competitive advantage

May 8, 2023

Via: CIO

In today’s data-driven world, many organizations face major hurdles as they navigate a transformation journey that eliminates silos, unifies data, and transforms it into value. For many, building a culture of innovation remains elusive. IDC’s Future of Intelligence predictions for […]


BI Users, Data Analyst

Will My Career Benefit from Becoming a Citizen Data Scientist?

April 28, 2023

Via: DATAVERSITY

As a team member within a business environment, you may be familiar with the term “citizen data scientist.” This term has been around for some time and was popularized by Gartner, which defines a citizen data scientist as “a person […]