February 29, 2024
Via: DATAVERSITYMarketing budgets are never entirely safe. While it may seem like pressure is easing as global economic estimates turn slightly sunnier, consumer demand is still getting more expensive to capture and close – which means scrutiny from finance chiefs is […]
BI Categories, Business Analysis
February 6, 2024
Via: DATAVERSITYAs organizations continue to generate massive amounts of data from various sources, the need for effective data analytics and business intelligence (BI) solutions has never been more pressing. Here are some general trends for data analytics and BI: Use of […]
November 14, 2023
Via: Database Trends and ApplicationsThe space of analytics is one that evolves in tandem with the data needs of any organization. With the modernization of data infrastructures and data architectures comes advanced analytics needs, ranging from going real-time to enabling AI and ML use […]
November 13, 2023
Via: DATAVERSITYToday, corporate boards and executives understand the importance of data and analytics for improved business performance. However, most of the data in enterprises is of poor quality, hence the majority of the data and analytics fail. To improve the quality […]
November 1, 2023
Via: DATAVERSITYThe multifaceted role of a data scientist goes far beyond crunching numbers and analyzing datasets. So, what does a data scientist do? In today’s data-driven world, these professionals are required to possess a diverse range of skills and knowledge to […]
October 19, 2023
Via: CMSWireAccording to a 2023 Statista report, by 2025, the amount of data that is created, consumed and stored is projected to grow to over 180 zettabytes. The use of data analytics is essential for brands looking to gain actionable insights […]
BI Categories, Business Analysis
October 11, 2023
Via: DATAVERSITYGood data visualizations boost business data literacy by presenting well-thought-out dashboards or reports that show data assets for quicker and more straightforward consumption. Following data visualization best practices leads to positive outcomes for organizations. These benefits include reducing the time […]
August 30, 2023
Via: DATAVERSITYAs one of the fastest-growing fields, technology continues to drive transformative changes across various industries, with new advancements emerging each year. Consequently, the demand for data analytics jobs is expected to surge in the near future, with a significant need […]
August 16, 2023
Via: DATAVERSITYIn the evolving world of business, the emergence of new technologies is aiding organizations to make agile and accurate decisions. Real-time analytics – which involves collecting and analyzing data as it happens – is one such technology that is changing […]
August 3, 2023
Via: DATAVERSITYIn our increasingly data-driven world, the ability to analyze data has become a valuable skill. Data analysis skills empower us to make informed decisions, uncover hidden patterns, and extract meaningful insights. With the demand for professionals skilled in data analysis […]
July 31, 2023
Via: DATAVERSITYOrganizations are sitting on a bevy of data and intelligence, all stored across various internal and external systems. Those that utilize their data and analytics the best and the fastest will deliver more revenue, better customer experience, and stronger employee […]
July 28, 2023
Via: DATAVERSITYGartner technology analysts predict that organizations leveraging augmented analytics solutions will grow at twice the rate of those that do not use these solutions. Those organizations that provide self-serve augmented analytics to their business users can achieve market goals and […]
BI Categories, Business Analysis
July 20, 2023
Via: CMSWireCustomer experience (CX) professionals say they and their clients are using artificial intelligence (AI) analytics to harness data and drive customer personalization in several key areas: from customer friction to churn, sentiment and engagement. CX executives in various industries — […]
July 17, 2023
Via: CMSWireCongratulations! You put in the work, rallied your engineers, and successfully migrated from Universal Analytics to Google Analytics 4 (GA4). Now what? How do you pull the data you need to make well-informed marketing decisions? With GA4, there’s an abundance […]
BI Categories, Business Analysis
July 11, 2023
Via: DATAVERSITYBusiness intelligence (BI) refers to the process of collecting, analyzing, and interpreting business data to unlock business potential. In 2023, business intelligence plays a crucial role in the growth and success of global businesses, providing benefits that help them gain […]
June 30, 2023
Via: DATAVERSITYIn today’s fast-paced world, the concept of patience as a virtue seems to be fading away, as people no longer want to wait for anything. If Netflix takes too long to load or the nearest Lyft is too far, users […]
June 22, 2023
Via: DATAVERSITYOrganizations want a solid and usable Data Strategy template – a well-thought-out plan for a set of decisions that form a pattern, charting a high-level course of action – but face challenges. For example, only 30% of companies have impactful […]
June 21, 2023
Via: DATAVERSITYAs with many buzzwords emerging from the intersection of business and technology, the phrase “business intelligence” (BI) is often misunderstood. In a nutshell, it refers to the skill and practice of extracting insights from data to realize new goals, strategies, […]
May 8, 2023
Via: CIOIn today’s data-driven world, many organizations face major hurdles as they navigate a transformation journey that eliminates silos, unifies data, and transforms it into value. For many, building a culture of innovation remains elusive. IDC’s Future of Intelligence predictions for […]
April 28, 2023
Via: DATAVERSITYAs a team member within a business environment, you may be familiar with the term “citizen data scientist.” This term has been around for some time and was popularized by Gartner, which defines a citizen data scientist as “a person […]