Top

Tag: Analytics Strategy


BI Categories, Business Analysis

10 Mistakes to Avoid When Rethinking Your Analytics Strategy

August 5, 2021

Via: CMSWire

Developing strategy keeps CMOs awake at night. Add in the complexity and uncertainty the COVID-19 pandemic produced, and you can’t help but wonder if CMOs will ever get a good night’s sleep. Some of the industry uncertainty comes from the […]


BI Categories, Business Analysis

How Microsoft’s Analytics Strategy Might Evolve With a TikTok Buy

August 24, 2020

Via: CMSWire

When it came to analytics services, I wrote off Microsoft long ago. At the time it was vying with Google for internet supremacy among consumers, as an attempted extension of its ubiquitous operating software, Windows. Time has passed. And while […]