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Creating a data-driven culture

March 18, 2021

Via: CIO

Imagine this scenario. The year end is looming and your Chief Sales Officer is busily looking at the sales and pipeline numbers for the company’s key accounts. You need a strong quarter close to finish the year in a position to enable your growth plans for the following 12 months. The sales teams are flat or reacting to customer requests and qualifying new opportunities, meaning you have limited resources for new business development in order to close out the quarter.

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