Communications and collaboration technology tools are worthless and ineffective if they don’t facilitate or support workplace connectivity. Speaking with business leaders and technology decision-makers has made it clear that collaboration tools suffer low adoption when they don’t support how people actually work together or connect. If a tool creates friction in workplace communications, it is an absolute non-starter. Therefore, a key objective for any enterprise investment in communications and collaboration technology has to be improving people’s work experiences and helping them get their work done. Anything less, is uncivilized!
