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Recent announcements by Microsoft and Salesforce on how they’re ramping up integration of AI tools into their software offerings mark the start of a revolution in the CRM marketplace.
The potential for generative AI systems such as OpenAI’s ChatGPT and Google’s Bard to transform how businesses work is being realized. Hype still surrounds some predictions, but change is here, and one of the first product categories to be impacted is CRM systems.
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