I was never a particularly good surfer. I did manage to stand up on a board when I was a junior lifeguard. But I did become a reasonably good body surfer. As a body surfer, you would look for two things:
- Are sets breaking correctly?
- Are you correctly positioned to catch a ride?
When both are right, you can take a long ride. When they aren’t, you need to dive underneath and wait for the next wave or set of waves.
Today’s businesses are like body surfers needing to dive underneath as the regularity of waves increases. The problem is body surfers can only stay underneath so long.
