Movement and flow are also the medicines needed to create value at the speed of need in business. This is the third post in a series on Flow by Design, a new, more sustainable paradigm for business success. In the previous article, we introduced the Flow paradigm and its transformative value, describing how it works by means of a few examples. In this article, we will introduce the principles of the paradigm so that entrepreneurs, innovators, and managers alike can design experiences, offerings and organizational structures and processes to deliver and realize that value themselves.