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Stop talking about mission, vision, strategy and tactics

December 4, 2017

Via: CIO

Executives, leaders, managers, and consultants love talking about mission, vision, strategy, and tactics; all concepts that are widely discussed but also widely misunderstood.

Challenge someone to define what a company mission really is, and you’ll end up in an endless discussion about what constitutes the right definition. Google doesn’t solve your problem: you’ll find dozens of conflicting definitions of what a mission is on the internet.

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