In the software industry, the product development cycle is broken. It’s costly. It’s laborious. And too often, product teams fail to meet their customers’ needs.
And this is especially true in the business-to-business market.
More than one in three “enterprise projects” — those solutions created for entire organizations, rather than individuals — come in over budget. Almost 40 percent take longer than estimated. And 35 percent miss customers’ expectations.
Fortunately, there’s a simple solution to this widespread problem. Enterprise software brands can delight their clients, and reduce costly failures, by bringing customers into the development process much sooner.