Snapchat today acquired mobile search and recommendation app Vurb for a reported $110 million. Why Snapchat was interested in a mobile search app at a all is what makes the purchase interesting.
It’s no secret that Snapchat is growing. After initially turning down a $3 billion acquisition bid from Facebook in 2013, Snapchat has grown to a reported 150 million daily users and a valuation north of $20 billion. It also passed Twitter this year in daily active users.
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