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Everybody expects augmented reality (AR) to become the Next Big Thing. But few are clear about why, exactly.
The breathless coverage around AR says it will revolutionize healthcare, warfare, education, gaming and, of course, the enterprise generally.
In the enterprise, we’re told, AR will enhance training, in-store marketing, experiential marketing, market research, customer-facing interactions, distribution, warehousing, manufacturing, engineering, design and more.
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