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Observe, Orient, Decide & Act to Drive Customer Centricity

July 28, 2020

Via: CIO

While some industries such as hospitality and transportation find themselves operating in markets where spending has drastically changed, other industries like grocers and home entertainment have seen unprecedented growth. Regardless of the challenges, there is a clear need for agility to quickly adjust to changing markets.

But there’s good news. The OODA Loop (observe-orient-decide-act) concept can help IT leaders achieve this level of agility. Pioneered by John Boyd in the Korean War, he applied the OODA Loop to react as quickly as possible to fast-changing circumstances on the battlefield.

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