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New strategies for growth with product management

January 30, 2018

Via: CIO
Category:

What does a product manager do? Where do a product manager’s responsibilities begin and end?

To answer the question, “What exactly is a product manager?” we need to understand the roots of the profession and the origin of the concept. Product management began with brand management and other tangible facets such as the look, pricing, and packaging of the product.

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