Some of the world’s most iconic companies — from GE to IBM and Disney to Microsoft — have their foundation in a recession. The critical importance of businesses being agile enough to scale up or down with fluctuations in demand has been reinforced by the widespread disruption caused by the global COVID-19 pandemic. Cloud, and its enabling technologies, are backstopping the massive shift to remote work, while digital transformation is becoming a leading strategy as companies position for growth following recovery.