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Improve Your Channel Marketing with Communications Platform as-a-Service

August 28, 2020

Via: CIO

Communications channels are evolving and changing faster than ever before. In the quest to reach people where they interact, organizations must keep track of new channels, connect their systems to the most relevant new ones via application program interfaces (APIs), and attempt to integrate new data streams with legacy infrastructure.

Multichannel marketing is now vital to how businesses and organizations of all types, including governments, need to operate. According to IDC’s Worldwide CMO 2020 Predications, by 2023, 75% of digital marketers will use multi-touch attribution, due to recent rapid technology improvements supporting multiple channels, advanced statistics, AI, machine learning, and easier implementation of tools and platforms.

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