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7 ways IT can help cut friction from the customer experience

November 19, 2019

Via: CIO

It’s not enough to provide high-quality products and services. In today’s business market, companies also need to deliver positive experiences for their customers. To that end, organizations are constantly looking for ways to enhance the way they interact with clients, provide services, share information, and respond to queries.

A recent report from research firm Gartner show that 75 percent of 244 organizations surveyed had increased their customer experience (CX) technology investments in 2018, and CIOs are increasingly being pulled in to help.

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