Today’s CIOs are the architects of their organization’s digital transformations, helping build the technology infrastructure needed to support every aspect of a business.
Helping choose the right customer experience management (CXM) technology has become part of the CIO’s mandate, with the head of IT increasingly on the hook for enabling customer-facing teams to deliver fluid and personalized customer experiences across all channels and mediums.
In fact, a recent Adobe survey of 1,000 U.S. IT decision makers found that more than half (53%) are responsible for collaborating on the technology vision and implementation with other departments in their organizations.
