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Product-based IT makeover pays off at PVH

July 1, 2019

Via: CIO

Digital transformation has redefined the retail industry, forcing a radical rethinking of how retailers leverage technology. To thrive, savvy retail organizations are moving beyond click-and-collect e-commerce to creating innovative business models that blur the physical and digital worlds.

Here, digital assistants are emerging as a key solution. PVH, one of the world’s largest apparel companies, is one organization making good on the promise of digital assistants to serve customer needs.

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