When I was raising money for startups, I remember VCs asking me two question. Do I have a company or a product? And do I have a pain pill or a nice-to-have?
Of course, I, said I had a pain pill. But they persisted by asking me about how big a pain I was solving and what the consequences are for not solving the problem. This effectively is the question that I asked CIOs in the weekly #CIOChat Twitter chat. Their answers should be enlightening to all concerned with ITAM.