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Adobe Delivers Tools for AI-Driven Content Recommendations

October 13, 2020

Via: CIO

By decreasing face-to-face interactions, the move to digital commerce has made it more difficult to increase customer loyalty and create lasting relationships. Digitally delivered content is a key element of loyalty-building in the digital realm but delivering the right content at the right time is complex. Each brand needs a deep understanding of their customer to personalize content in an effective way. Real-time personalization is the foundation of effective content delivery that increases loyalty.

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