IT has gone above and beyond throughout the pandemic to accelerate digital initiatives and keep organizations humming. But coming off a difficult financial year, businesses are leaning even more heavily on IT, tasking IT leaders with the need to create new revenue-generating initiatives.
An overwhelming majority of CIOS (96%) report their role is expanding beyond traditional IT responsibilities, according to IDG’s 2021 State of the CIO report. Actions that have increased in importance in becoming more revenue-driven or to support the creation of new products and services include automating business and/or IT processes, interacting directly with customers, and developing customer journeys.
