In today’s market, companies are working hard to deliver better and more personalized digital experiences to their customers. Nearly every industry has been significantly disrupted this year as consumer consumption and buying patterns have shifted. As such, the bar for delivering a compelling and engaging experience has never been higher. To thrive in this environment, organizations need to focus in on digital transformation efforts.
For a digital transformation to succeed, internal silos need to be broken down and cross-departmental teams need to be established — starting with Marketing and IT. Marketing needs new digital solutions to better reach potential and existing customers with personalized content.
