IT organizations are increasingly shifting from project-based organizational structures to product-based methodologies, which involve cross-functional teams. These new building blocks of business include both tech and business pros, and they’re generally led by a product manager, who acts as the point person throughout the product’s lifecycle.
Product managers aren’t a new job category by any means, but this shift means that they’re newly prominent and important to many companies’ strategies. As a result, many corporate leaders who are used to hiring for IT now have to learn what makes a good product manager as they seek to fill these roles.
