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How to Create Hyper-Aware Stores for Enhanced Experiences and Better Business Outcomes

January 21, 2021

By Gerri Hinkel, Director of Solutions and Vertical Marketing at Aruba, a Hewlett Packard Enterprise company

Competitive pressures for retailers to gain and retain shoppers are at an all-time high due to an uncertain economy, demanding customers, and the explosive growth of e-commerce due to the global pandemic. These challenges are a constant and a forcing factor for stores that must innovate even amidst uncertainty.

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