It’s clear that there is considerable recent market movement towards self-service business intelligence (SSBI) in the numerous vendor offerings available. There is also a growing concern among the Data Science community that ordinary business users may misunderstand or misinterpret the available data, leading to incorrect results.
Experienced data scientists have a tremendous ability to analyze, compare, drill into, and view data in a manner that enables insightful market intelligence. Without that deep knowledge and wide exposure to business data, ordinary business users may misread the data and miss key insights.
