Generative artificial intelligence (AI) is able to combine and analyze data from various sources in order to create more targeted customer segments than traditional customer data analysis. Generative AI is also able to discover distinct patterns in customer behavior, enabling brands to create more useful rules for each segment and marketing campaigns that are more suitable for those segments.
Additionally, generative AI can provide actionable insights on emerging trends for specific customer segments over time, allowing brands to enhance and improve their strategies to reach their audience segments more effectively.
