Many data analysts are getting a raw deal. For all the optimism around cloud-based systems promising to make Data Management easier, analysts often wind up playing detective – battling through huge information stores on the hunt for useful data, instead of running analysis.
For companies, the disillusionment driven by lumbering valuable (and rare) specialists with manual processing is obviously concerning. But it’s also crucial to recognize the risk it creates of misdirecting business decisions and strategies. Our research has shown four in 10 analysts (41%) have little trust in the data they handle, meaning actions based on their reports and recommendations are often ineffective at best, or at worst, harm organizational success.
