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The terms “self-service analytics” (SSA) and “machine learning” (ML) are frequently used interchangeably, but the concepts behind these terms are a world apart. In self-service analytics, specific tools are designed to aid the user in inputting data or interpreting results (output). On the other hand, a machine learning algorithm is a special software that has the capability to learn from data. An ML algorithm contains rules, which can be applied to a data set.
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