Data is best understood when presented in a visual format rather than text. So how do you choose the visual that best captures what your marketing data is trying to say?
In this post I will cover the key considerations behind a good visualization choice.
Your Choice of Visualization Impacts the Story Your Data Will Tell
Data visualizations capture any measured task in the customer journey. It’s meant to organize observations of a dimension or metric in a graph. But the right visualization choice isn’t always immediately apparent when analysts get to work in their data solutions. Solution menus and dashboards often contain graphics representing the platforms they were meant to measure. Such options can work, if you use the tool consistently.
