Data quality refers to the planning and implementation of quality management measures for the data that companies generate. The idea is that the data should fit the end goal of the data consumer’s needs – and must follow specific quality dimensions to be deemed fit for use. The role of a data quality analyst (DQA) is to ensure that the data being stored and passed on is in line with what the organization needs. A prerequisite to being a data quality analyst is being adept at using quality management techniques.
