The “next normal” we find ourselves in has only underscored the fact that organizations must develop the ability to rapidly respond to changing market conditions. Almost overnight, digital channels became the primary way for organizations to meaningfully engage customers, their partners, and their employees. Many were caught off-guard, or ill-equipped to react as they struggled to address this sudden shift.
However, for all the energy and investment organizations place on their digital transformation agenda, surprisingly 70% of organizations stall or slow in their transformation efforts.
