Data-driven organizations understand that data, when analyzed, is a strategic asset. It’s the “new oil.” It forms the basis for making informed decisions around product innovation, dynamic pricing, market expansion, and supply chain optimization. The challenge: There. Is. So. Much. Data.
Organizations are expected to experience 30-40% data growth annually, which creates greater data protection responsibility and increases the data management burden. This detracts from the task of analysis, which is what makes the data so valuable in the first place. “Dark data” — data that is collected and stored, but not analyzed or monetized — is the dark secret of many organizations.
