Customer networks are going to be one of the biggest tools for driving business growth and success in the coming decade. Conventional sales and marketing approaches just won’t cut it anymore. A well thought out engagement strategy through customer communities will make all the difference, particularly in the post COVID-19 world.
A conventional strategy typically includes a great product, a sound go-to-market strategy, an ever-eager pre-sales team that whips up prototypes for every business need, and a relentless sales team that converts every lead.
